Trends in web design modify easily, so what is contemporary day will be looked at “old school” later on. But for now, here are some of the webdesign trends that every entrepreneur must know before starting the New Year.
The Minimalist Approach
The minimalist approach to web design means that the website is user centric, providing the user only with the information they need. That being said, the e–commerce market demands the effective use of white spaces in a website, which makes it easy to read. Moreover, the selective use of design, graphics, videos and animation works wonders in setting the tone for your website, rather than just using a wall of text, which will not only be confusing, but will result to the visitor moving on to another site, that’s more easy to understand.
Rise of the Hero Image
More and more businesses are integrating high quality pictures to help them tell the story of their business. This image is often times placed in the background of the webpage, with only a bit of amount of content on to it. Using the right visuals for your site can do amazing things to get the interest of your site guests and make them fascinated in what you have to say, and even more important, your product. That being said, it is important to use images that are responsive so that they can modify in size, depending on the resolution and screen size being used by the searcher.
Putting Your Footer Down
In the modern website, the bottom is the ideal place to give more details of your business and brand to the visitor without having to crack the flow of the site. This can include contact or company information, along with a small site map and links that could be useful to your audience. It is important to use the simple strategy when it comes to footers as well, keeping things clean, simple and clear and understandable.
Almost everybody operates a smart phone. This indicates that more people would like to search for information using their mobile than ever before (65% to be exact), and is one good reason why your site should be mobile friendly, in other words, use a responsive design. Your site should look great on mobile devices as well.
Using Typography that’s Web-Safe
Modern day websites boast of bold typography that’s clean and easy to understand. This also includes the following:
- Appropriate sized text which is usually bigger than 16px.
- Using web-standard fonts.
- A limited use of multi-colored fonts.
- Using grey or black typography, depending on the page’s background.
- An adequate use of line-spacing, to enhance readability.
Full Screen Background Videos
We are also seeing a rise in use of full-screen background videos in websites. These customized video clips that within background header are growing in reputation because of their capability to keep the viewer’s engaged.
Looking at the pace at which web design has progressed it wouldn’t be wrong to say that website style is a moving target, as designers and developers look to find more better ways of creating websites that offers a complete and satisfying user experience.