Google Page Rank is simply Google’s way of displaying how important a
webpage is. Google assumes that when 1 webpage links to another webpage,
it’s actually “casting a vote” for the webpage. The more votes you have for your
webpage, the more important your webpage will be.




why does it matter how Page Rank is calculated?

It matters because you can use this knowledge to actually funnel PR throughout your website and give different pages on your site a higher PR. The higher your PR is, the higher your webpage will rank in Google.

Here is the Google Page Rank Formula!!!

0.15 + (0.85*a share of PR of every web page that link to it)=> Your Webpage’s PR

0.15 = The lowest PR a webpage could ever possibly have.
0.85 = A dampening factor… This is just the number that Google uses for their PR formula.
1 “share” = the PR of the page linking to you divided by the total number of links on that page